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This is my adopted goth fetus named "Cringe". Hooray fetus!
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| 03.02.06 (11:16 am) [edit] |
So, I need to pick 20 ads for analysis for my social psych term paper.
This is NOT EASY for me. Mostly because I hate commercialism and it's stupid and I feel like they think I'm an idiot or something...like I'm gonna buy a Toyota because the model on hood is more naked than the one on the Dodge ads...and I hate it. And it's out of control.
Anyhow, I've decided that the only type of magazine that I've ever willingly paid money for was two years of "Parents", I would choose something from them.
Vehicle ads in parenting magazines is what I settled on. Well, I've been thumbing through some of the old issues I have kept ('cause you never stop learning how to parent your child), and I've made some interesting observatons. I've only been able to find 11 ads so far...but did you realize that ten of them are aimed directly at fathers??
Interesting, no?
This was not expected, though when you think about it, it makes sense.
Of course, the medicines, hygene products, cleaning and beauty products are aimed at mothers. One would think that automobile ads would be as well.
I actually only found one ad that even has a woman's picture in it. I should note that this particular ad had nothing to do with safety features or any other "technical" aspects of the vehicle. Of course!! Women would never understand something like that! No, instead it displayed an LCD tv for the kids with the Loony Toons on it. It catered to the mother's apparant need for help to keep her kids entertained and under control.
On the opposite end of the spectrum, the majority of the ads aimed at fathers deal with SAFETY features and technical specs. "Look at our wonderful vehicle...it has all this stuff and your children will be safe." It attempts to intimately familiarize the vehicle with the masculine figure. "We'll always be there for him (child), just like you." Like in the father's absence, the vehicle will protect his child. It emphasises protection, the traditional role of the father. The whole thing is just freaky, when you really take a good look at it.
Likewise, I've only found one ad for a hygene product that targets fathers. "Soft as a father's touch", in fact. This seems very strange...out of place. Father figures are historically regarded as the protectors, providers, the pillars of strength! They aren't supposed to have a soft touch!! That's what mothers are for! Unless...they're making the mothers out to be hard-ass parents and the fathers to be the "go-to" guys for help and gentle guidance. What does it all mean??? WHAT DOES IT MEAN!!!!???
GAH!!!! I've only just picked my topic and already I'm a blubbering idiot!!! I hate advertising so much!!
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